Data is a catalyst for informing strategic planning, business decisions, evidence-based practices, and articulating impact. Aging services organizations are at a pivotal moment in terms of cultivating opportunities to ensure ongoing growth. Conference attendees will explore the “Power of Data” and learn innovative strategies to support their efforts in building capacity and infrastructure to strengthen their business operations and management practices. The pandemic has illuminated the resilience of the aging services network. Nationally, community-based organizations continue to rapidly respond to the evolving needs of older adults and are facing unprecedented demand for services with increasing operational costs. Attendees will discover simple approaches to leverage data to inform new strategic partnerships, innovative collaborations, and to develop programming that aligns with the social determinants of health.