Staying Connected: Using Facebook LIVE to Reach Your Audiences

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In this fun and interactive session, we will share our two years of experience doing Facebook LIVE presentations. Stuck at home, having our fill of webinar after webinar and connecting with people on Facebook in our personal lives, we decided we’d try it as an outreach tool. Since 2020, we have presented diverse topics and partnered with many agencies to provide the public with important information. We have come a long way and we are not afraid to admit we made mistakes!  We have learned so much and want to share our hits and misses with you. An important part of this session will include the technical “how-tos”. Streaming from ZOOM to Facebook, how to deal with technical difficulties, and how to glean important information from Facebook analytics for a meaningful report will be discussed. Come to this session with your questions and be ready to share your experiences, too.


Melanie Garland, BSW

Volunteer Supervisor

State Health Insurance Assistance Program (SHIP)

Melanie Garland, BSW has dedicated her career to promoting health and wellness for aging adults and their caregivers. From her time as a social worker at an Area Agency on Aging to her current role as a Volunteer Supervisor with the Indiana State Health Insurance Assistance Program (SHIP), she has brought innovative ideas to reach the community. She is a graduate of Western Kentucky University and is a certified yoga and older adults exercise instructor. She uses her unique blend of education and experience to empower seniors through education and wellness.

Megan Rogers

Volunteer Supervisor

State Health Insurance Assistance Program (SHIP)

Megan Rogers is the Volunteer Supervisor for northwest Indiana and has been a SHIP counselor for 8 years. Before joining SHIP, she spent 10 years with an Area Agency on Aging in both direct service and management positions. She double majored in Sociology and Criminal Justice and holds a bachelor?s degree. Megan is a Certified Memory Care Professional and is certified in three Suicidal prevention techniques: QPR (Question, Persuade, and Referral), ASIST (Applied Suicide Intervention Skills Training), and Mental Health First Aid; as well as a certificate in Non-Profit Business Management from IUSB. Megan enjoys public speaking and educating professionals, beneficiaries, caregivers, and SHIP counselors.

Brandy Bauer (Moderator)

Director, Center for Benefits Access

National Council on Aging

Brandy Bauer is Director of the Center for Benefits Access at the National Council on Aging, where she works with community organizations and state agencies across the country to promote benefits for older adults, identify strategies to improve the financial security of vulnerable seniors, and educate consumers about scams targeting older adults. She has worked in the field of aging for 11 years. Prior to that, she spent a decade in the international health and human service sectors, working on improving access to services for vulnerable and marginalized populations, including refugee and war trauma survivors in Europe, and as a humanitarian aid worker in Afghanistan.

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Staying Connected: Using Facebook LIVE to Reach Your Audiences
06/06/2022 at 6:00 PM (EDT)  |  Recorded On: 06/10/2022
06/06/2022 at 6:00 PM (EDT)  |  Recorded On: 06/10/2022