Opening Doors to Aging Services: To Know Us Is To Love Us

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The aging services sector has never been more important to the lives of Americans, as our population grows older and the number of family caregivers shrinks. Many families struggle to meet the needs of the older adults they love—because they don’t understand the array of support that the aging service sector offers. LeadingAge’s new Opening Doors to Aging Services initiative provides first-of-its-kind research, communications strategies, tested messages, audience insights, and tools to effectively introduce our sector to millions of Americans. Participants will learn the key factors influencing public perception, the findings that support the strategy, as well as the research-based strategies and messages to effectively inform the public.

Susan Donley

Senior Vice President, Communications and Marketing

LeadingAge

Susan Donley is a strategic leader dedicated to improving the lives of older people through powerful media and communications. She is currently senior vice president of communications & marketing at LeadingAge, after serving on its Board of Directors. In 2018, Ms. Donley founded Stria, a digital news platform for the longevity market. She also served as the first Publisher and Managing Director of PBS?s Next Avenue. Ms. Donley was recognized for her leadership with the What?s Next Boomer Business Innovation Award for media.

Jean Van Ryzin (Moderator)

Senior Director, Communications

National Council on Aging

Jean Van Ryzin is Senior Director of Communications at NCOA, where she oversees all external messaging for the organization. Jean manages a team of marketing and communications specialists tasked with building the NCOA brand across multiple channels, including web, social, email, and public relations. Prior to working at NCOA, Jean had a freelance writing and editing business and worked for a variety of organizations in the aging field, including LeadingAge.