About Us

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The National Center to Reframe Aging is dedicated to ending ageism by advancing an equitable and complete story about aging in America. The center is the trusted source for proven communication strategies and tools to effectively frame aging issues. It is the nation’s leading organization, cultivating an active community of individuals and organizations to spread awareness of implicit bias toward older people and influence policies and programs that benefit us all of us as we age.

The Why and How of Reframing Aging

Watch this short video, Frame of Mind: The Why and How of Reframing Aging, to learn why our incomplete understanding of aging perpetuates negative stereotypes of older people and how we can do something about it by changing the way we communicate about aging.

Confronting our Implicit Bias About Aging

Watch this video from the Frame of Mind Series to learn more about how making our implicit biases towards aging visible can change attitudes about aging, influence policies and programs and help all of us live more active and meaningful lives as we get older.

Resources

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Download our resource guide to see the most popular tools from the National Center!

Chat With Us

Thank you for visiting the National Center to Reframe Aging! You are invited to join in on the movement to change the conversation on aging today! Here are some resources to help get you started:  
  • Visit our website to learn more about the center and resources!  
  • Climb Aboard the CaravanCaravan is the Reframing Aging Initiative’s bi-monthly newsletter. Six times a year, we share information, ideas, and inspiration to help our fellow travelers on our journey to improve the public's understanding of what aging means and the contributions older people bring to society. Click here to sign up today! 
  • Visit us on Youtube to see our Frame of Mind video series.
  • Our new guide, “Communication Best Practices: Reframing Aging Initiative Guide to Telling a More Complete Story of Aging” is a free, comprehensive guide to apply age-inclusive, bias-free language in your communications.
  • Want to learn on the go? No problem, the NCRA has several podcasts available to listen in to today! 
  • Technical Assistance: This is an opportunity to show the Reframing Aging Trainers your ideas for feedback and suggestions to effectively apply reframing principles. 
  • Connect with us on social media for the latest news from the National Center! 
Chat with us below to learn more:
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Contact Information

Representatives
Address
  • 1101 14th  Street NW, Suite 1220
    Washington, DC 20005
Email
  • halbers@geron.org
Website
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Announcements

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The National Center is hosting the Changing the Conversation webinar series. This four-part webinar series will provide audiences with a “quick start” to framing, hot topics related to implicit bias towards aging, and tools from the National Center. The final webinar of this series, Changing the Conversation: Igniting a Multigenerational Movement, will be held on June 27, 2023, at 1PM ET. During this portion of the series, we will discuss the power of intergenerational connection to change the conversation on aging and review work currently being done to bring generations together. Watch the recordings of the first 3 webinars and register today for the final webinar!

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The National Center to Reframe Aging is hosting the 2023 National Facilitator Training! Applications are due June 30 at 12:00PM ET. Participants will be selected from a competitive application process and must attend all training sessions. Successful applicants will demonstrate strong knowledge of the evidence that informs the National Center and accepts that the principles defined in the research inform a communications strategy to improve the public’s understanding of aging. Apply today!

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A new resource guide is now available from The National Center to Reframe Aging and SAGE's National Resource Center on LGBTQ+ Aging on how we can all celebrate our diversity as we age. 

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