Maximizing Your Value Proposition to Garner Needed Financial Support

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T2: Skillbuilding: Maximizing Your Value Proposition to Garner Needed Financial Support

This presentation will focus on key strategies for success in pursuing funding support from the private sector for needed impactful projects focused on the aging population. The speaker will bring his 30+ years of experience in raising over $50 million from the private sector for more than 100 projects and created and led several impactful, large-scale public-private partnerships across a number of disease areas.

At the end of this session, participants will be able to:

Demonstrate how a strategic fundraising and partnership development approach can help achieve organizational, stakeholder and patient impact goals
Describe through case study examples successful value propositions that have garnered private sector investment
Identify key strategies and approaches to maximize proposal and partnership win rates

Genevieve Waterman (Moderator)

Director, Corporate Partnerships & Engagement

National Council on Aging

Genevieve Waterman serves as the Director of Corporate Partnerships & Engagement at the National Council on Aging (NCOA), where she leads initiatives on economic security, housing, and employment in later life. During her tenure at NCOA, Dr. Waterman has led innovative programs to help low-income older adults create customized plans to achieve financial security and curriculums that educate older adults to avoid scams and financial exploitation. Dr. Waterman also developed the strategic vision of NCOA’s Age Well Planner, a digital tool that guides individuals through key decisions designed to make their money last longer and address health care needs.

Genevieve holds a Doctorate of Social Work from the University of Southern California Suzanne Dworak-Peck School of Social Work. She also holds a Master of Aging Services Management from the University of Southern California Davis School of Gerontology and a Master of Applied Gerontology from Towson University’s Center for Productive Aging.

David Lee MA

Founder and Chief Collaboration Officer

Health Collaboration Partners

Over the last 30 years working at Amgen, National Bone Health Alliance, Foundation for the National Institutes of Health and other leading health care organizations, I have secured over $50 million for more than 100 projects and created and led several impactful, large-scale public-private partnerships across a number of disease areas.