Make Hidden Business Opportunities Visible for CBOs: A Data-Driven Solution
L4: Deep Dive: Deep Dive: Make Hidden Business Opportunities Visible for CBOs: A Data-Driven Solution
The partnership landscape for CBOs is evolving rapidly. To grow and sustain relevance, increasingly need to leverage data and technology to gain deep actionable market insights about what programs to offer, which organizations to partner with, and how to quickly identify the most relevant opportunities. This presentation will highlight a case study on how Partners in Care Foundation (Partners) was able to turn past business development experience into a treasure trove of insights to fuel their future growth goals for HomeMeds℠ in the healthcare sector. Partners engaged Eviset, a tech-enabled data solution, to support their efforts. The result? Data helped Partners make hidden business opportunities…visible and actionable. If your CBO wants to partner with the healthcare sector quicker and better, this presentation is for you!
At the end of this session, participants will be able to:
- Assess the strengths and areas of improvement of your current organization’s business development approaches in the healthcare sector
- Develop an high-impact data-driven strategy for your organization
- Complete a sales funnel exercise to help you deeply understand your historic business development process and identify areas of improvement.
Susan Silberman (Moderator)
Senior Director
National Council on Aging
Susan is the Senior Director for NCOA’s Research and Evaluation (R&E) Group. She manages all NCOA research to ensure its standards and quality. She leads Social Impact methodology, as well as building out the R&E group across NCOA, so research findings are incorporated and leveraged in all of our work. The R&E group supports NCOA programs with contracted research and evaluation, conducts research using the Health and Retirement Study (HRS) to create the economic security and poverty index, and responds to enterprise-wide requests for research, evaluation, and data insights.
Susan is a trusted advisor on strategy and policy with a focus on health and education policy and vulnerable populations. She has experience with quantitative and qualitive data analysis and project management. She is a certified focus group moderator, facilitates conversations with stakeholders, and conducts in-depth interviews with C Level executives.
Susan spent 10 years working at AARP, in the State Research Division conducting member and public opinion polling on issues and priorities for those age 50+. At the national level, she contributed to the Divided We Fail campaign, Medicare Part D positioning, efforts to prevent the privatization of Social Security, AARP segmentation research for African Americans, and contributed to AARP brand research. She also served as the Interim State Director at AARP Iowa in 2007 and 2008, as well as AARP South Dakota in 2005. She advocated with state legislators, governors, and stakeholders to bring attention to older adult issues and priorities, including testifying at public hearings.
More recently, she spent 6 years as Vice President at Kauffman and Associates Inc, a small professional services firm with a focus on health and education policy for Native American and Indigenous people. In this role, Susan worked with federal agencies including Centers for Medicare and Medicaid Services, Food and Drug Administration, Department of Education, National Science Foundation, Substance Abuse and Mental Health Services Administration, Department of Interior, Indian Health Services, Centers for Disease Control and Prevention, Health and Human Services Office of the Assistant Secretary for Planning and Evaluation, and the Department of Justice, as well as states, tribes, and philanthropic organizations.
Susan is a political economist with a master’s degree in International Economic Development from American University and a doctoral degree in Political Science from Michigan State University, with a focus on research methods and health policy.
Dianne Davis MPH
Vice President, Community Wellness
Partners in Care Foundation
Dianne Davis is Vice President, Community Wellness at Partners in Care Foundation leading 16 professionals implementing evidence-based programs as well as overseeing the nationally-recognized HomeMeds program. She has 25 years’ experience in healthcare administration, Managed Care and Gerontology. Ms. Davis oversees federal, state, county, city and private foundation relationships, and Partners’ contracts for evidence-based programs with health systems. Ms. Davis holds a MPH from UMASS, Amherst and a post-graduate certificate in Gerontology from UMASS Boston. She speaks at numerous conferences, is a member of the Evidence-Based Leadership Collaborative, a mentor for the NCOA Network Development Learning Collaborative and taught a course at UCLA, Evidence-based Programs for Older Adults.
Julie Lawrence MBA
Chief Executive Officer
Eviset
Julie Lawrence MBA is CEO of Eviset. In this role, she oversees all of Eviset’s operations, bringing several decades of cross-sector health care experience focused on growth strategies, performance improvement, business development, and innovation. Julie holds an MBA from Wharton and post-graduate training in value-based healthcare at Stanford.
Venus Wong
CPO
Eviset
Venus is a social innovator and the CPO of Eviset. By training, she is a licensed psychologist and has experience in social care innovation, value-based care models, and measurement, She was trained at the Clinical Excellence Research Center (CERC) at Stanford University. CERC is the first university-based research center dedicated to discovering, testing, and evaluating cost-saving innovations in healthcare. She is also an immigrant who used social care first-hand.