From Eligibility to Enrollment: Strategies to Increase MSP, SNAP, & SSI Participation

From Eligibility to Enrollment: Strategies to Increase MSP, SNAP, & SSI Participation

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Includes a Live Web Event on 04/14/2026 at 1:00 PM (EDT)

NCOA’s new Benefits Participation Map revealed that millions of older adults are eligible for but not enrolled in Medicare Savings Programs (MSP), Supplemental Nutrition Assistance Programs (SNAP), and Supplemental Security Income (SSI).  Finding staggering variations between counties with both high- and low-participation rates, we conducted research with enrollment entities in select counties to understand what factors influence participation rates in each population and what strategies increase program enrollment. This webinar will highlight:

  • The social and demographic make-up of participating counties
  • Changes in benefits participation rates between 2018 and 2023
  • Challenges and barriers to benefits participation
  • Factors that create enabling environments for older adults to access benefits
  • Recommendations for best practices in closing the participation gap

Opening Remarks: Katherine Hempstead, PhD, Senior Policy Officer, Robert Wood Johnson Foundation
Presentation: Ryan Ramsey, Associate Director of Health Coverage and Benefits, NCOA

Support for this research was provided by the Robert Wood Johnson Foundation. The views expressed here do not necessarily reflect the views of the Foundation.

Ryan Ramsey

Associate Director, Health Coverage & Benefits

National Council on Aging

Ryan Ramsey is the Associate Director of Health Coverage and Benefits within the Center for Economic Wellbeing. He has over 12 years of experience working to support older adults. His previous roles have included working with the Tennessee Department of Aging and Disability, overseeing the State Health Insurance Assistance (SHIP) Program, Medicare Improvement for Patients and Providers Act (MIPPA) program, and data system on delivery of Older American Act services.

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NCOA's Benefits Participation Study: Key Findings & Recommendations
04/14/2026 at 1:00 PM (EDT)  |  60 minutes
04/14/2026 at 1:00 PM (EDT)  |  60 minutes In August 2024, NCOA’s new Benefits Participation Map revealed that almost nine million older adults are eligible for but not enrolled in essential public benefits. Finding staggering variations between counties with both high- and low-participation rates, we conducted research with enrollment entities in select counties to understand contributors and barriers to benefits participation. This webinar will highlight key findings from our analyses and share conclusions on how outreach strategies, cross-sector collaboration, and local policies impact outcomes. This research was supported by the Robert Wood Johnson Foundation.