2025 Programs of Excellence - Marketing and Public Relations

Every year NCOA’s National Institute of Senior Centers honors outstanding efforts made by senior centers across the nation to offer innovative, creative, and impactful programs for older adults. Each program is proof of the important work that happens at senior centers. And these programs serve as models for senior center staff across the country to implement in their communities. Join us for our Programs of Excellence webinar series where we highlight each category with a presentation by a subject matter expert and the winning programs.

This webinar features the Marketing and Public Relations category. This award category highlights the innovative ways senior centers have reached their communities—through marketing campaigns, branding, positioning, and outreach that has raised the visibility of the center, attracted new participants, or brought in new partners. 

In this webinar, participants will be able to:

1. Highlight best practices from Programs of Excellence programs.

2. Describe innovative, creative, and impactful programs for older adults.

3. Analyze innovative ways senior centers have reached their communities through marketing campaigns and public relations.